Define the lead
Decide which calls, forms and bookings count as qualified inquiries.
Tag the source
Preserve permitted campaign parameters and validate conversion events.
Review the handoff
Check whether the team answered and followed up, not only whether an ad was clicked.
Improve deliberately
Test a focused offer, landing page or audience change with human review and a clear comparison window.
Use this as a planning guide. Final workflows and claims depend on your business, consent requirements and approved scope.